Comments for Truth According to ... http://bradmays.wordpress.com Just another WordPress.com weblog Thu, 25 Jun 2009 13:53:49 +0000 http://wordpress.com/ hourly 1 Comment on This One Goes to 11 (The Amplified Voice of the Customer Online) by JayVee http://bradmays.wordpress.com/2009/06/24/this-one-goes-to-11/#comment-64 JayVee Thu, 25 Jun 2009 13:53:49 +0000 http://bradmays.wordpress.com/2009/06/24/this-one-goes-to-11-the-amplified-voice-of-the-customer-online/#comment-64 Brad, great post! I think a lot of people, especially companies get hung up on specific sites, like Twitter or Facebook. Truth is, the hot site of the moment will inevitably change, but how people communicate with each other using them will remain pretty constant. I think we're at a tipping point for sure -- companies are taking notice that the consumer is no longer an idle watcher - meant for bombarding with a one size fits all message. Consumers want to be acknowledged as individuals - with their concerns/needs met. Some companies are realizing this sooner rather than later, but still very few are actually acting on this realization. It's interesting to watch and the space changes from day to day, but overall, it's exciting to be part of. Brad, great post! I think a lot of people, especially companies get hung up on specific sites, like Twitter or Facebook. Truth is, the hot site of the moment will inevitably change, but how people communicate with each other using them will remain pretty constant. I think we’re at a tipping point for sure — companies are taking notice that the consumer is no longer an idle watcher – meant for bombarding with a one size fits all message. Consumers want to be acknowledged as individuals – with their concerns/needs met. Some companies are realizing this sooner rather than later, but still very few are actually acting on this realization. It’s interesting to watch and the space changes from day to day, but overall, it’s exciting to be part of.

]]> Comment on Ten Social Resolutions for Marketers in 2009 by Ali Magnano http://bradmays.wordpress.com/2009/06/23/ten-social-resolutions-for-marketers-in-2009-2/#comment-62 Ali Magnano Tue, 23 Jun 2009 15:28:26 +0000 http://bradmays.wordpress.com/?p=192#comment-62 This is cool, thanks for sharing! This is cool, thanks for sharing!

]]> Comment on How Many People Does it Take to Staff a Social Program? by Ten Social Resolutions for Marketers in 2009 « Truth According to … http://bradmays.wordpress.com/2008/09/14/how-many-people-does-it-take-to-staff-a-social-program/#comment-60 Ten Social Resolutions for Marketers in 2009 « Truth According to … Tue, 23 Jun 2009 13:39:23 +0000 http://bradmays.wordpress.com/?p=43#comment-60 [...] like as your content needs are greater on the Web, you need people in numbers aligned around the common goals of listening, responding, creating and updating. Traditional [...] [...] like as your content needs are greater on the Web, you need people in numbers aligned around the common goals of listening, responding, creating and updating. Traditional [...]

]]> Comment on Social Migration Patterns by Ten Social Resolutions for Marketers in 2009 « Truth According to … http://bradmays.wordpress.com/2008/08/21/social-migration-patterns/#comment-59 Ten Social Resolutions for Marketers in 2009 « Truth According to … Tue, 23 Jun 2009 13:39:21 +0000 http://bradmays.wordpress.com/?p=22#comment-59 [...] or support your brand, but there is a growing opportunity to extend those online conversations intooffline brand experiences. As an example, watch the way Twitter communities look for ways to connect offline in the form of [...] [...] or support your brand, but there is a growing opportunity to extend those online conversations intooffline brand experiences. As an example, watch the way Twitter communities look for ways to connect offline in the form of [...]

]]> Comment on Is Social Media Jumping the Shark? by Ten Social Resolutions for Marketers in 2009 « Truth According to … http://bradmays.wordpress.com/2008/11/15/is-social-media-jumping-the-shark/#comment-58 Ten Social Resolutions for Marketers in 2009 « Truth According to … Tue, 23 Jun 2009 13:39:12 +0000 http://bradmays.wordpress.com/?p=141#comment-58 [...] there’s more to the tools of the social Web than meets the eye. The buzzwords of today could be forgotten tomorrow. What’s happening underneath is more substantial and something to build a long-term strategy [...] [...] there’s more to the tools of the social Web than meets the eye. The buzzwords of today could be forgotten tomorrow. What’s happening underneath is more substantial and something to build a long-term strategy [...]

]]> Comment on Are you Listening? by Ten Social Resolutions for Marketers in 2009 « Truth According to … http://bradmays.wordpress.com/2008/11/04/are-you-listening/#comment-57 Ten Social Resolutions for Marketers in 2009 « Truth According to … Tue, 23 Jun 2009 13:39:09 +0000 http://bradmays.wordpress.com/?p=111#comment-57 [...] – hold a wealth of information.The best part- it’s all available for free if you are an active listener. And, if you want to multiply your return, become an active participant. Every community has a [...] [...] – hold a wealth of information.The best part- it’s all available for free if you are an active listener. And, if you want to multiply your return, become an active participant. Every community has a [...]

]]> Comment on Is Social Media Jumping the Shark? by Ten Social Resolutions for Marketers in 2009 | Beyond Banner http://bradmays.wordpress.com/2008/11/15/is-social-media-jumping-the-shark/#comment-51 Ten Social Resolutions for Marketers in 2009 | Beyond Banner Fri, 02 Jan 2009 18:49:04 +0000 http://bradmays.wordpress.com/?p=141#comment-51 [...] But, there’s more to the tools of the social Web than meets the eye. The buzzwords of today could be forgotten tomorrow. What’s happening underneath is more substantial and something to build a long-term strategy [...] [...] But, there’s more to the tools of the social Web than meets the eye. The buzzwords of today could be forgotten tomorrow. What’s happening underneath is more substantial and something to build a long-term strategy [...]

]]> Comment on Are you Listening? by Ten Social Resolutions for Marketers in 2009 | Beyond Banner http://bradmays.wordpress.com/2008/11/04/are-you-listening/#comment-50 Ten Social Resolutions for Marketers in 2009 | Beyond Banner Fri, 02 Jan 2009 18:47:42 +0000 http://bradmays.wordpress.com/?p=111#comment-50 [...] – hold a wealth of information. The best part- it’s all available for free if you are an active listener. And, if you want to multiply your return, become an active participant. Every community has a [...] [...] – hold a wealth of information. The best part- it’s all available for free if you are an active listener. And, if you want to multiply your return, become an active participant. Every community has a [...]

]]> Comment on Ten Social Resolutions for Marketers in 2009 by bradmays http://bradmays.wordpress.com/2008/12/31/ten-social-resolutions-for-marketers-in-2009/#comment-49 bradmays Fri, 02 Jan 2009 02:38:31 +0000 http://bradmays.wordpress.com/?p=157#comment-49 Thanks for the comment, Scott. Glad to see some of Dave's traffic coming my way. He's great. I'm particularly excited about the online/offline migration that the social Web can enable. Seems that every company with a retail presence should be thinking about the potential to give online fans a reason to visit them offline. If done the right way and if a company offers value, I think there's a lot more to be done there. Overlay the mobile environment, and it becomes a powerful brand proposition. Thanks for the comment, Scott. Glad to see some of Dave’s traffic coming my way. He’s great.

I’m particularly excited about the online/offline migration that the social Web can enable. Seems that every company with a retail presence should be thinking about the potential to give online fans a reason to visit them offline. If done the right way and if a company offers value, I think there’s a lot more to be done there. Overlay the mobile environment, and it becomes a powerful brand proposition.

]]> Comment on Ten Social Resolutions for Marketers in 2009 by Scott Meis http://bradmays.wordpress.com/2008/12/31/ten-social-resolutions-for-marketers-in-2009/#comment-48 Scott Meis Fri, 02 Jan 2009 00:38:58 +0000 http://bradmays.wordpress.com/?p=157#comment-48 Hi Brad, came across your post via David Mullen. Great stuff here and in particular #6 really caught my attention. I think a lot more companies will begin to dial-in social media into their marketing mix as they realize the potential behind utilizing the Web to bridge offline opportunities and connections. Getting the higher-ups to understand that advantage will help shift a lot of folks that previously have been tentative to get going. Look forward to following your posts here, cheers. Hi Brad, came across your post via David Mullen. Great stuff here and in particular #6 really caught my attention. I think a lot more companies will begin to dial-in social media into their marketing mix as they realize the potential behind utilizing the Web to bridge offline opportunities and connections. Getting the higher-ups to understand that advantage will help shift a lot of folks that previously have been tentative to get going.

Look forward to following your posts here, cheers.

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